Description
About Cordero di Montezemolo Wines
IN 1800 THE MEMBERS OF THE FALLETTI BRANCH OF RODELLO, LA MORRA, SERRALUNGA AND BORGOMALE EXCHANGED PART OF THEIR HILLY PROPERTIES WITH OTHER PROPERTIES IN THE IRRIGATED AND FERTILE PLAIN THAT EXTENDS BETWEEN SAVIGLIANO AND SALUZZO; THEY MAINTAINED SOME POSSESSIONS IN THE ALBA AREA BECAUSE THEY WERE EASILY CULTIVABLE, WHILE FOR THEIR TABLES, THEY JEALOUSLY PRESERVED THE MONFALLETTO WHICH THEY CONSIDERED THEIR MOST VALUABLE VINEYARD LAND.
The wine produced there served the table of the owners, the local inhabitants and was most likely sold to consumers in the surrounding villages. The first vinifications aimed at selling in larger areas took place around 1830-1840 by Giacinto Massimiliano Falletti and were continued by his son Costanzo and above all by his widow Eulalia Dalla Chiesa of Cervignano. It expanded the vineyards and cellars, and increased sales, which were still modest because they took place within the narrow limits of the dominions of the House of Savoy or slightly beyond. The work was continued by his only daughter Luisa Falletti.
THE OWNERSHIP OF THE FALLETTI DI LA MORRA PASSED TO THE CORDERO DI MONTEZEMOLO.
Countess Luisa Falletti gave birth to two daughters in addition to a son (who died as a child). One of these, Maria Lydia, married Lieutenant of the Royal Italian Navy Paolo Cordero di Montezemolo in 1918, and they, in turn, had an only son (1920) also named Paolo. As fate would have it, the two young parents died within a short time. Therefore, upon the death of Maria Lydia, the properties belonging to her passed directly to her son Paolo, who grew up under the wings of his grandmother Luisa Falletti. With Luisa’s death in 1941, the Falletti dynasty of La Morra ended and her nephew Paolo remained, at the age of 21, the sole heir; the passion for the Monfalletto hill, however, perpetuated and pulsed even more strongly in his veins, in fact, already at a very young age, he assisted his grandmother in the management of the land with an attentive spirit and eager to know and improve his lands which, in the years to come, they underwent important redevelopment works that are still present today.
The Cordero di Montezemolo family is originally from Mondovì. Baldassare was responsible for the birth and development of graphic art in the Savoy states; in 1472 together with Antonio Mathias of Antwerp he published two editions of St. Anthony’s work “De Institutione Confessorum” which were the first two prints made in Piedmont. The family of the Marquises Cordero di Montezemolo is one of the largest aristocratic families in Piedmont and there were many Montezemolo who, in the past, as soldiers and diplomats, distinguished themselves for their devotion and loyalty to the then reigning House of Savoy; the family motto “Honneur et Fidélité” recalls their constant commitment.
Even today, under the guidance of Elena and Alberto Cordero di Montezemolo, after 19 generations, the family tradition continues to be committed to this land in order to guarantee and give to the future generation the same values of which it is proud.
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