About SOHO Wines
SOHO respects the traditional winemaking process but pushes the boundaries operating an unconventional ethos rooted in raw creativity. This coupled with a desire to be one of NZ’s most awarded boutique wine companies has made SOHO a wine icon of modernity. Uniquely embodying a passion for life, culture and entertainment, hence the name SOHO.
Inspired by the late John Carter, NZ wine industry pioneer, innovator and SOHO’s mentor who, after a long career trading winemakers supplies, invested in vineyards in both Marlborough and Waiheke Island in 2000. In 2009 Rachel Carter created SOHO WINES to take on her father’s growing vineyard portfolio. Her quest was to create a unique premium wine brand that embodied a passion for life, culture, and all things fabulous.
With a strong focus on organic, low intervention wines, SOHO is at the forefront and continues to
make ripples across the Wine Industry for producing gold medal winning wines encapsulated in stylish and contemporary branding.